|
|
355
355

Last entries

16/02/2024
Cultural Differences
Over the last few decades, English has established itself as the universal language par excellence. Whether in the fields of diplomacy, business, science or popular culture, English is predominant. How has this language managed to become ubiquitous on a global scale, relegating other languages to second place? This article explores the historical, cultural and economic factors that have...
09/02/2024
Translation
Translation is a delicate art that requires a deep understanding of two languages, as well as sensitivity to cultural nuances. However, even the most experienced translators can fall into the trap of "false friends", terms that closely resemble each other in one language to another, but have very different meanings. In this article, we will explore these false friends and how to avoid them to...
02/02/2024
Translation
Translation is a delicate art that requires a deep understanding of languages and cultures. However, even the most experienced translators can sometimes make embarrassing mistakes that can completely change the meaning of a message. In this article, we will explore some of the worst translation errors in history, from humorous blunders to more serious consequences. [TOC] The Chevrolet "Nova" in...
22/01/2024
AbroadLink News
In December 2023, AbroadLink purchased the licence for the integration of memoQ TMS with XTRF , the management system used by the company. XTRF is currently the most sophisticated and fastest growing management system for translation companies in recent years. From 2024, AbroadLink will enjoy both SDL Studio and memoQ TMS integration. The combination of the two technologies will give AbroadLink...
17/01/2024
International Marketing
Nowadays, the need to create multilingual websites has become a priority for many companies and organisations. Positioning a website in several languages involves more than simply translating the content ; it also requires an in-depth understanding of the technical and cultural aspects, as well as best practice in SEO . In this article, we'll explore the essential steps for effectively...
12/01/2024
International Marketing
In a world in which geographical barriers are disappearing and consumers have access to a multitude of information, advertising translation is emerging as a crucial element in the success of companies. Whether you want to expand your audience, strengthen your presence on the international market or simply better serve a diverse customer base, advertising translation offers considerable advantages...
10/01/2024
International Marketing
In the business world, it is becoming increasingly common for many companies to choose English names to represent their brand. This trend is not limited to international companies , but can also be seen among local and national companies . So, what is the reason behind this preference for English in the choice of company names? In this article, we'll take a closer look at the reasons behind this...
05/01/2024
International Marketing
Globalisation has brought cultures and people from all over the world much closer together, creating a growing demand for online content translation. Whether you want to access relevant information in another language or share your own content with an international audience , knowing how to translate a website is a valuable skill. In this article, we'll explore two main approaches: machine...
03/01/2024
International Marketing
Nowadays, online presence is crucial for any company seeking to prosper on a global scale. However, the language barrier can hamper this expansion. This is where web translation comes in. It is important to bear in mind that not all elements need to be translated, for example your company name or the name of a product, which is not necessary if they are terms that are understood internationally...
25/12/2023
Cultural Differences
The Christmas holiday is celebrated on 25 December. It is the day on which Christians believe Jesus Christ was born and it is a tradition that is celebrated with great enthusiasm every year . The tradition of exchanging gifts at Christmas dates back to the Roman Saturnalia. The Romans gave gifts to each other and decorated their houses with evergreens and lights. The history of St. Nicholas is an...