Business Abroad

The Opening Ceremony of the 2024 Olympic Games will be held today, Friday 26 July, marking the start of a major event that is much more than just a sporting event. It is a global celebration that attracts millions of spectators , athletes , journalists and tourists from around the world. This year, Paris is hosting this emblematic event, offering a unique opportunity for French companies to capitalise on this international affluence. To maximise...

In the age of globalisation and the rapid expansion of the internet , companies and entrepreneurs must seize every opportunity to reach a wider audience and increase their visibility. One of the most effective strategies for achieving this is to translate their website into English . Here are the main reasons why this approach can greatly benefit your company. [TOC] 1. Reaching a wider audience One of the most obvious reasons for translating...

Translating your content into Spanish can transform your business by enabling it to reach a huge and diverse market. Spanish opens up unique opportunities to improve online visibility, strengthen customer confidence and facilitate international expansion . This article explores ten key reasons why adopting Spanish in your content strategy is a wise investment to boost your growth and overall success. [TOC] 1. Access a huge market Spanish is the...

Companies are constantly looking for new ways to expand and diversify into new markets. International market development is a way for companies to expand outside their home country and to open up to new customers and business opportunities abroad. However, effective international market development requires proper planning and strategy. [TOC] Understanding the target market Before starting our international market strategy, it is important to...

The year 2023 is full of opportunities for small and medium-sized enterprises to offer their products and services. These events are the meeting point for a large number of SMEs, providing a very relevant means of dissemination. Those with an international character are obviously a good opportunity to attract customers . But it can all come to nothing if basic aspects of communication are neglected. At such events, relying on a reliable...

The Medical Device Regulation (MDR) 2017/745 was implemented not only to ensure users' access to performance data and to increase patient safety, but also to comply with the EU’s promotion of multilingualism and the goal of linguistic diversity as key values reconciled in the Treaty on the European Union. However, the regulations translate into expanded linguistic requirements for MedTech manufacturers and their business contents . There are 24...

China's population was 1.439 billion in 2020 , an increase of 72 million since the last census in 2010. Most economists expect the country, which is close behind the United States as the world's second largest economy, to eventually become the world's largest economy. Mastering Mandarin Chinese, the world's most widely spoken language, increases the chances of better understanding a world that has changed dramatically in recent decades. Having...

Beyond the categorical claims of aggressive salesmen with penetrating eyes that ensure perfect translations from their translation agencies, translation still has a lot of art and little science . In this scenario, perfection is hard to achieve. What is indeed possible is to get professional quality translations . It's all about processes, tools and human capital. This is where your distributors or subsidiaries abroad can help you. Although...

According to data collected by Eurostat in 2017 , 38% of enterprises with a sales website had difficulties in selling in other countries , with insufficient command of foreign languages being one of the obstacles. If this difficulty is already apparent in terms of web content, the same is true for the translation of international documents in general. [TOC] Achieving a good internationalization, which brings effective results, requires a...

The translation of product sheets is a fundamental aspect for any e-commerce whose objectives are, above all, to improve the customer experience and increase the conversion rate. But why should we translate our e-commerce files when we already sell our products internationally? Here are the advantages of translating web product sheets. [TOC] Consumer preferences According to a study carried out by Nielsen in 2016, 57% of e-commerce consumers in...